Under the bonnet
Brand Identity
Under The Bonnet is a B2B service that helps businesses grow by improving the user experience of their products and services. They focus their work on all the aspects that are ‘underneath’ the business to identify areas of opportunity.
The symbol of the logo was based on the above. Moreover, the company approaches their method in a way that’s creative, collaborative, brave and disruptive. The wordmark has been customized tweaking the original font to reflect these values and could function with or without the symbol.
The vibrant blue color represents boldness, the tech world and reliability.